The Direct Selling Association of the Philippines started in the late 1970's with only 7 companies composed of Encyclopedia Brittanica Phils., Grolier International, Inc., Felta Book Sales, Mondragon Industries, Time Life Books, Avon Cosmetics, Inc., and Phoenix Educational Systems, Inc.

In 1983, it was officially registered with the Securities and Exchange Commission. Among the incorporators were Consolacion Rogacion, Jose Mari Franco, Jose Antonio Gonzales, Delfin Campos Jr., Emmanuel Sibal, Felicito Abiva, and Macario Borromeo.

Currently, the DSAP has a total membership base of 26 companies with more than 2 million direct sellers and network marketers nationwide. The associations main thrust at present is to create more awareness about the endless opportunities present in the industry, promote entrepreneurship, and enhance the image of direct selling.

The members of the DSAP have engaged in a number of projects since it started. In 1998, the first week of September was declared as "Direct Selling Week" through Presidential Proclamation No. 6. Every year, recognition is given to the industrys top achievers through the Annual Industry Awards.

In the early 90s, DSAP established a close working relationship with the Department of Trade and Industry. It has participated in the deliberation and hearings for the Consumer Code, assisted in the drafting of the Administrative Order No. 8 regarding pyramiding, organized the Tri-sectoral Conference and Asia Paciifc Economic Cooperation Consumer Education and Protection Initiative (APEC-CEPI) together with the Philippine Marketing Association (PMA) and World Federation of Direct Selling Associations (WFDSA), offered support by reviewing and evaluating the compensation plans of other direct selling companies, and carried out the joint Anti-pyramiding Education Campaign.

Antonio Gonzales, President, Mondragon Industries Founding Chairman

Consolacion Rogacion, President of Time Life Books (1983)

Jose Mari Franco, President of Avon Cosmetics, Inc. (1984-2001)

Josiah Go, President and General Manager of Waters Philippines (2002)

Joey Sarmiento, Country Manager of Sunrider Philippines (2003-2004)

Ina Quiogue, General Manager of Avon Cosmetics, Inc. (2005)

Ricky Sy, President and Managing Director of Sara Lee Direct Selling(2006)

Bernie Mercado, General Manager of Mary Kay Philippines, Inc. (2007)

Bob Briddon, General Manager of Avon Cosmetics, Inc. (2008)

Ador Bonquin, Country Manager of Amway Philippines, L.L.C. (2011) 

Perry Mogar, President, Tupperware Brands Phils,. Inc. (Present)

 Our Directors

Chairman -Perry Mogar
Head, Communications Committee
President
Tupperware Brands Phils,. Inc.

Vice Chairman - Beth Añana

Head, Ways and Means Committee
General Manager,
Symmetry

Errol Palaci
Head of CSR and Corporate Secretary
Group Manager and Country Legal Counsel, Avon Cosmetics Inc.

Directors

Arlene Asidao
Head, Education Committee
Senior Manager for Distribution Success, Nu Skin Enterprises Phils Inc.

Joey Sarmiento
Head, Government Affairs Committee
General Manager, Max Health and Living International

Juliver Buted
Head, Development Committee and Tresurer
Director for Operations, GNLD International

Maricar Sandalo
Head, Internal Affairs Committee
HR Manager, Gano Itouch Phils. Inc.

Peter Yu
Head, Membership Committee
Managing Director, Sundance Direct Sales
(Footworks Marketing Corporation)

Bong Valenzuela
Head, Compliance Committee
Country Manager, Forever Living