The Direct Selling Association of the Philippines (DSAP) recently held the first General Membership Meeting (GMM) of the year, simultaneous with the association’s annual Sales Conference. The well-attended event was made open to DSAP’s members, the direct sellers affiliated with each of the 29 members and the general public.
Joey Sarmiento, DSAP Chairman, opened the event by sharing the results of the 2017 DSAP Statistical Survey. Sarmiento shared that 2017 has been a good year for the direct selling industry, as it grew by 7.7% in overall sales. Recruitment count likewise went up by 15.3% across the industry.
Security and Exchange Commission (SEC) Director Jose P. Aquino delivered the keynote remarks, followed by him officiating the induction of the 2018 DSAP Board of Directors. With Joey Sarmiento on the helm, the other Board Members includes Arlene Asidao, Juls Buted, Atty. Errol Palaci, Beth Añana, Maricar Sandalo, Bernie Mercado, Jiji Recto and Jimmy Dinio.
Five guest speakers were invited for this special event.
First guest speaker was Security Bank AVP and economist, Mr. Angelo Taningco, who shared the 2018 financial forecast. Taningco shared the projected output growth is expected to remain robust globally for 2018. This growth is going to be driven by the emerging markets and the developing economies. Taningco likewise shared that global inflation is also expected to gain traction, but on a manageable low.
Locally, Taningco is bullish that GDP will gather steam in 2018, reinforced by TRAIN tax cuts and investments in infrastructure improvements from the government. Main growth drivers expected includes the manufacturing, service and supply industries. Meanwhile, the Philippine’s inflation is expected to rise in 2018, on TRAIN’s excise taxes on autos, coal, cosmetics, minerals and petroleum products. Inflation forecast is at 4.0%.
Taningco added that the good news is that the Philippine labor market is expected to improve as strong labor demand from construction and infrastructure-related activities, plus the growing manufacturing and services industries.
Second guest speaker was Atty. Willie B. Santiago, who discussed the basics and inclusions of the TRAIN law, gave updates on its implementation and other tax-related matters.
The business of selling dreams
Third speaker was sought-after life coach Aurea “Rory” Sugay, who shared what kind of talking sells in the direct selling industry—and how the audience can apply it. The very charismatic Sugay talked about communicating with civility and poise. She encouraged everyone “to sell dreams and not just simply products.” Sugay said that by “selling a life changing experience, it leads to selling a better life”—and ultimately, better sales figures.
Younique way to empower
Fourth speaker was a published author and likewise a sought-after life coach, Jayson Lo, who gave a very empowering (and entertaining) talk on how the audience can relate to their downlines better through his own Younique approach. Lo shared his version of the different types of personas and how to identify, approach and manage each.
Finally, fifth speakers were DSAP Awards Hall of Famers and Amway top leaders Mario and Evelyn Tero. The couple inspired the audience with their amazing success story in direct selling—from a humble security guard beginning to now well-travelled and highly respected direct selling business owners. Mr. Tero encouraged the audience that if they—from a humble beginning can achieve what they can, so can the others too.